MixMag have featured the opening of our pop-up installation for Mr NICE in Selfridges in their online magazine. “British CBD Lifestyle and streetwear brand, Mr NICE, has today launched its pop-up at Selfridges’ flagship Oxford Street store, launching their premium range of CBD and high-end lifestyle products, as well as a 40-piece offering of their apparel collection. The partnership marks the first move by a major luxury retailer in Europe into the expanding CBD industry. Along with award-winning British architects HUT, Mr NICE has transformed the Land Rover Defender on Selfridges’ first floor, which sees Mr NICE flanked by leading brands such as Gucci and Virgil Abloh’s Off White.” Read the full article here.
