Mr NICE

Soho

A HUT collaboration with Mr NICE to open the first UK cannabis & lifestyle boutique in Soho, London. The store is designed to encourage customers to engage with the health and well-being benefits of CBD oil, with products displayed on a natural and tactile palette of materials. Downstairs, neon lighting and a raw concrete aesthetic provides a backdrop for Mr NICE merchandise and cannabis culture streetwear. Photography by Emanuelis Stasaitis

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